Removingads?

Google Contributor: can I really pay to remove ads? 

http://www.theguardian.com/technology/2014/nov/21/google-contributor-pay-remove-ads

This article is about how Google have provided a new service to its internet browsers that allows them to remove ads and pay a small fee. Google are doing this to try and exoeriment whether companies can just recieve a small fee from their audience rather than have advertisements.

·         Google lets users choose how much they want to pay to not see ads from $1, $2 or $3 (£1.91) a month tied to a Google account.

·         Google is starting the service with 10 publishing partners, including Mashable, Imgur, WikiHow and Science Daily.

I find this article interesting as it shows how institutions are testing out different ways of funding their sites other than advertising, which in a way is similar to the paywall that some newspaper institutions have.