Michael Fertik: Online reputation
or money or power
This article is about how online reputation is more powerful than money and power.Michael Fertik, an entrepreneur had started his business solely based on reputation.
Online reputation
of 1.6 million customers who pay upwards of £700 a year to have their most
flattering activities showcased to the world via search engines
He has a staff of
240 in California and in 2013 he acquired the British company Reputation 24/7
and launched uk.reputation.com.
He writes,
“Reputation is becoming more valuable than money or power.”
The amount of
information you give away about yourself – your “digital footprint” – increases
exponentially every time you go online.
This is interesting
as this rise shows that it is becoming so much more relevant and
important in today's society that people are willing to pay to have their
reputation showcased.
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